Universal mCloud Launches New 3D Digital Twin Capabilities with First Customer Engagements

Digital Twins Of The Customer: The Future Of Data Collection

According to Gartner, this virtuous cycle informs and affects the CX CORE (customer, organization, relationship, experience) persona and total experience (TX) strategy. Today, the concept has expanded into multiple categories, including the Digital Twin of a Customer (DToC), for when brands can’t afford a trial-and-error approach to enhancing customer experience. DToCs draw upon data from a wide range of online and physical customer interactions to accurately simulate the customer experience. The “Digital twin” began as an engineering term, referring to early digital doppelgangers of complex physical systems. NASA built the first digital twins back in the 1960s, creating data-driven replicas of its space capsules.

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If you are interested in further exploring digital twins of the customer, many vendors already have some simulation capabilities (optimization, RL, predictions/projections, etc.) embedded in their software. But this is only the beginning, as digital twins will be necessary for all the new channels (in-app, in-game, in-stream) and environments (metaverse) of the future. The data comes from Dallas-based Blue Yonder’s “Supply Chain Compass” report, which includes feedback from nearly 700 global supply chain leaders in North America and Europe who work in manufacturing, retail and logistics. The partnership leverages Kallikor’s Adaption platform, which employs artificial intelligence to model and simulate complex operational scenarios. This allows businesses to test new technologies and plan changes to their supply chains with greater assurance.

• It’s a way of merging the physical world — a supply chain network, the New York City bus network, an international port — with the digital world.
• A recent Gartner report revealed digital twins of customers (DToC) could transform the way enterprises deliver experiences, drive sales and delight customers in unique, surprising ways.
• This allows Sephora to make tailored recommendations to each customer, increasing the likelihood of purchase and driving revenue.

A GIS digital twin – in business and government – literally unlocks new insights from information whose value can only be understood once it’s layered together. In today’s disruptive economy, taking a commodity area of the business, such as cleaning, back in-house is a challenging conversation for business leaders. However, as CIO Emiliano Sorrenti reveals, data enables the organization to believe in a change of course, take control of areas typically outsourced and show how it benefits the customer and ultimately the organization.

Today, what started as a better map has morphed into an exact duplicate of Vodafone’s physical network inside its own computers. It’s a complete, continuously updated version of its UK infrastructure – a digital twin. With it, business decisions at Vodafone get made quicker, with much more detailed information and also with a sense of what might happen in the future. DestinationCRM.com is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and into the future. We started with the physical infrastructure, then process re-engineering and in-sourcing. In most airports, services like security, disability help and cleaning are outsourced.

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Cleaning is a really key part of the journey, so we hired all the cleaners and tasked them with making the airport feel like home. Respondents also identified specific actions they planned to take to achieve each of those strategic priorities over the next three years. The top five actions were better demand planning (46%), quickly obtaining and analyzing data on performance (46%), investing in tracking and visibility solutions (45%), digital software transformation and innovation (41%), and managing supply chain costs (33%).

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As part of the process re-engineering, Aeroporti di Roma analyzed all the organization’s key performance indicators (KPI), including Wifi availability, punctuality, and cleanliness and then decided to set precise KPIs –  overall hundreds of indicators – the CIOs says. Being a hub airport adds another level of complexity; there is a synchronization of people, airlines and services. Aeroporti di Roma is the operating company for Rome Ciampino Airport and Leonardo Da Vinci airport – the International Airport for Rome- and is part of the Atlantia business. The business employs 3,500 people, serves approximately 100 airlines and, before the pandemic, received 50 million passengers. Those priorities not only answer immediate operational challenges, but also position organizations to adapt more swiftly to external pressures, ensuring their resilience and competitiveness in an unpredictable landscape. As American consumers see scant relief from higher food costs, 76% of shoppers say they want more information to inform their purchases, according to a survey from barcode tech provider GS1 US.

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As third-party data depreciates and becomes more difficult to obtain, organizations must become competent at simulating data (synthetic data generation) to build and augment virtual customer profiles. Synthetic data generation is used to fill in gaps where data is incomplete or missing. By simulating what one complete customer profile looks like based on data from a similar customer profile, synthetic data generation can use lookalike modeling to aid personalization and targeting efforts.

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„More predictive and relevant consumer products, services and solutions has opened up the opportunity for sustained customer engagement at a time when consumers are shifting between brands at increasing rates,” said Jorczak. This all helps build a detailed, real-time picture of a customer, which is far more granular and precise than basic customer segmentation. By drawing upon a wide range of data sources, digital twins also help break down data silos – both within the businesses and along the supply chain – to create a more holistic view of customers. Every organisation has different needs, and brands will want to be considered as they look to implement these advanced capabilities across their business.

Creating a digital twin involves building a comprehensive digital representation of the many components of a physical object, from outer features to the software inside. Companies develop digital twins by attaching Internet of Things (IoT) sensors to their products, assets, or equipment. By understanding customers and their potential behaviors and simulating outcomes, marketers can help guide customers to an end conversion event versus forcing them down a predefined, brand-initiated path. Digital twins of the customer can be inserted into these CJO scenarios to present actual customers with the best course of action based on a mix of other customers/digital twins of the customer profiles and behaviors.

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Morrisons operates 500 supermarkets and 1,700 Morrisons Daily stores, serving ten million customers weekly. As the collaboration progresses, Morrisons will integrate this dynamic digital model into its regular operations for ongoing refinement and quick adaptation to changes in the market. In this op-ed, Ciaran Park, executive technology director, Australia at R/GA looks into how retailers can make the Digital Twin of a Customer central to their digital strategy. The result is a new kind of business system that requires immersive connectivity and provides that immersive view back to users. Engineers who manage signal strength can look out into the future and see whether the network has the capacity to handle holiday travel at a train station or huge crowds at a concert venue or a sports arena. An airport operates at a fast pace, and sometimes when something happens, it is already too late.

The data in the study’s global edition covered 5,250 respondents in seven markets and across 17 sectors, while the U.S. edition focuses exclusively on the insights and trends specific to the responses of over 750 American workers. The results come from Atlanta-based Randstad’s nationwide “Workmonitor Pulse” survey focused on employee workplace preferences and trade-offs. The findings highlight shifting workforce preferences that will be valuable for employers to understand as they navigate attracting and retaining talent in the current market, the firm said. Despite those potential gains, the barriers to adoption of DToCs include a lack of awareness of the transformational benefits, a lack of digitalization skills, and concerns about customer trust and data privacy regulations, Gartner said. Gartner defines DToC as a dynamic, virtual representation of a customer that simulates and learns to emulate and anticipate behavior. A DToC can and should complement a broader DSCT, helping to shift from a cost-centric and reactive posture to one that is instead proactive and growth-oriented.